| Management number | 232363809 | Release Date | 2026/06/21 | List Price | US$4.34 | Model Number | 232363809 | ||
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Before supermarkets. Before plastic wrap. Before everything was the same everywhere — there were crate labels.
This is an original Delite Florida citrus crate label — a 1940s lithograph produced for Marion County Citrus Co. of Weirsdale, Florida. It has never been used. Never folded. Never attached to a crate. New Old Stock in mint condition.
There is nothing remotely romantic about Florida citrus. And yet. A couple dances cheek to cheek in front of two enormous red hearts — she in a 1940s upswept hairstyle and understated elegant jewelry, he impeccably dapper in a black tuxedo with boutonnière. The oranges and grapefruit glow with vivid color in the foreground. The whole effect is warm, romantic, and absolutely of its moment — one of the most unexpectedly charming label designs in American crate label history.
Frame it for Valentine's Day. Frame it for a kitchen. Frame it because it is genuinely beautiful and completely unexpected. At 9.0 by 9.0 inches this is a large, square label that fits a standard 9x9 or 10x10 frame beautifully. Two available.
A wonderful gift for a romantic, a vintage label collector, a Florida history enthusiast, or anyone who appreciates the extraordinary intersection of produce marketing and mid-century elegance.
A note on crate label collecting: Original lithographic crate labels from this era are increasingly scarce. NOS examples like this one — never used, never folded, in original mint condition — represent the best of what survives. Collectors prize them for their graphic quality and the window they open onto a vanished chapter of American agricultural and commercial history.
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